Skins Trailer Season 1 and 4

In the first Skins trailer, it portrays a teenage house party. The trailer itself plays on many stereotypes that teenagers are out of control and throw enormous, messy parties when their parents aren’t around. This portrayal is very exaggerated and unrealistic, but there are many teenagers to whom this would appeal due to the carefree and no rules attitude that it shows.
In the second Skins trailer, the portrayal is a little more realistic and dark in showing the teenagers going to a pub rather than a house party. However, the portrayal of the teenagers starting the fight in the pub is once again, very stereotypical as it is what is 'expected' of teenagers to do (Start fights, act irresponsibly, etc). This portrayal would perhaps not appeal to many teenagers as it's very dark and almost frightening with its portrayal of fights, and it most definitely would perhaps not appeal to an older audience who already see teenagers as irresponsible and would just see this programme as glorifying this kind of behaviour.

I think the trailer does reflect the representations suggested by the Company Pictures as it does involve or imply everything that is in the trailer. However, the Company Pictures seem to play this idea that this show is 'sweet, charming and heartbreaking' which is definitely not portrayed in the trailer at all; the trailer shows a group of teenagers acting irresponsibly, getting drunk, having sex and acting out stereotypes which are portrayed a lot in the media, to me, this is not at all 'sweet, charming or heartbreaking'.

Company Pictures are involved in TV Dramas such as Shameless, Einstein and Eddington, The Devil's Whore, The Take, Wild at Heart and many more. Most of the TV Dramas that Company Pictures are involved with are not Youth TV but also Period drama, Novel Adaptations and Crime dramas.

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Email to Kate Harwood

Anything you want to challenge or correct in the way she characterizes this demographic and their relationship with, and attitudes towards, TV drama?
I think that although the majority of Youth is the type that goes out clubbing, drinking and partying; there is a minority of young people who don’t do these things and these people are never really taken into account and I personally think that certain TV programmes that despict all teenagers as people who have house parties, binge drink and have many one night stands such as 'Skins', create an image that some young people would not want associated with themselves.

Your own view of what the youth audience wants from TV drama
I think that Youth wants something that has an in-depth but fun story. For example, Eastenders uses small amounts of comedy mixed in with serious drama and it is one of the most popular soaps with young people.
Young people also need something that has many ups and downs in the storyline, so that even those with short attention spans (which many young people have) can even watch.

Examples of TV drama aimed at this audience which you think get it right
Misfits – It’s got a very unusual storyline and has certain amounts of comedy which add to, rather than hinder the drama.
Skins – Although, personally I do not like the image of Youth that Skins portrays, the layout and drama works on a good and interesting level (Although this has very much changed in the second series).

Examples of TV drama aimed at this audience which you think get it wrong
The OC – The characters and stories portrayed in this drama are very unrealistic and therefore the audience may find it hard to relate with and so not enjoy it.
One Tree Hill – It re-uses the same storylines very often and doesn’t really change its dynamic, making it uninteresting.

The dangers of trying to appeal to this audience

The dangers of trying to appeal to this audience are that you will always run the risk of stereotyping youth and falling into the same categories again and again. And after a while, young people won’t relate to characters that they’ve seen again and again and storylines that they’ve heard lots of times and so they’ll switch off.

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PowerPoint Presentation

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